The Finer Art of Acquiring Social Proof and Testimonials

You Must Be Proactive If You Want Raving Testimonials

Testimonials can have a powerful affect on your target audience and help you convert more of them into customers. Very few people want to be out front, and that is why there is security in numbers which is what testimonials are all about.
However, one problem that online marketers often face is getting testimonials from their customers. If you have been struggling with this, then we will try to alleviate your pain.

Sometimes showcasing multiple products on your site will create a mix among your visitors. You can end-up with elements from large and small markets. For instance, one of your products may be aimed at solving one problem, while the other could be a membership site on a different sub-topic. This is why you need to diversify your testimonials as well, so that you can get direct testimonials from customers for each of these products. The more focused everything is kept, the stronger the effect will be. Your aim should be to make your request for testimonials that is less intimidating to your customers so that don't hesitate in giving it away. One very useful strategy to get this going is using the simple survey, and they are easy to put together. The key to getting people to take the survey is by keeping it very streamlined and uncomplicated. Also keep in mind that it is permissible to try to find out if anyone was helped in a meaningful way with your offer. This kind of approach will reveal what they are thinking about doing business with you. The next step is to make a direct request to take their feedback and use it as a testimonial.

If your customers are other businesses, then you can offer them exposure with a link. People will have a signature in their testimonial if they are a business, so then just simply let them put it there. Even though this looks like a small incentive, it will encourage your customers to give out a quality testimonial that's detailed. Do think about using this approach because everybody wins from it.

When done the right way, you can figure out how to talk to people, put them at ease and help them to help you out.
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